Louisiana Hayride was a radio and later television country music show broadcast from the Shreveport Municipal Memorial Auditorium in Shreveport, Louisiana, that during its heyday from 1948 to 1960 helped to launch the careers of some of the greatest names in American country and western music. Elvis Presley performed on the radio version of the program in 1954 and made his first television appearance on the television version of Louisiana Hayride on March 3, 1955.
While the Opry, the Jubilee and the Hayride all showcased established stars, the Hayride was where talented, but virtual unknowns, were also given exposure to a large audience. Over the years, country music greats such as Hank Williams, Webb Pierce, Kitty Wells, Jimmie Davis, Will Strahan, Slim Whitman, Floyd Cramer, Sonny James, Hank Snow, Faron Young, Johnny Horton, Jim Reeves, Claude King, Jimmy Martin, George Jones, John and The Three Wise Men, Johnny Cash, Frankie Miller, Tex Ritter, Cowboy Jack Hunt & Little Joe Hunt of the Rhythm Ranch Hands, Nat Stuckey, and Lefty Frizzell, among many others, performed on Louisiana Hayride.
By mid-1954, a special 30-minute portion of Louisiana Hayride was being broadcast every Saturday on the AFN Pacific channel of the United Kingdom Scottish Forces Radio Network. On October 16 of that year, Elvis Presley appeared on the radio program. Presley’s performance of his newly released song from Sun Records called “That’s All Right Mama” brought a tepid response, according to former Hayride emcee Frank Page (1925-2013), but soon after Presley was nonetheless signed to a one-year contract for future appearances. The immediate and enormous demand for more of Presley’s new kind of rockabilly music actually resulted in a sharp decline in the popularity of the Louisiana Hayride that until that point had been strictly a country music venue. On March 3, 1955, Presley made his first television appearance on the television version of The Louisiana Hayride, carried by KSLA-TV, the CBS affiliate in Shreveport.
Within a few years, rock and roll had come to dominate the music scene, and on August 27, 1960, Louisiana Hayride ended its primary run